Creative Solutions.
We develop loyalty, incentive and retention systems that change behaviour, grow customer value, and create emotional bonds.
The work is grounded in behavioural insight, commercial logic, and modular system design.
Diagnose and Segment
Identify high‑value segments and behavioural drivers.
Analyse purchase, engagement, and CRM patterns.
Map friction points across journeys.
Benchmark against industry standards.
Calculate lifetime value by segment.
Architect the System
Points, tiers, influence, and progression.
Cashback, hybrid rewards, and experiential value.
Earning and redemption mechanics.
Behavioural triggers and AI‑driven engagement.
Predictive models for churn and opportunity.
Commercial modelling and ROI logic.
Build the Platform Layer
Loyalty engine configuration.
Reward catalogue and partner integrations.
Unified customer profiles.
Identity, data, and consent flows.
Real‑time rules, triggers, and automation.
Dashboards for performance and optimisation.
Data governance and privacy compliance.
Activate Across Channels
App, web, email, POS, and social.
Personalised journeys driven by data.
Contextual timing and value delivery.
Merchant and partner activation.
Retention playbooks for customer‑facing teams.
Training for AI‑assisted engagement.
Optimise and Scale
Real‑time monitoring of engagement and value.
A/B testing and rapid learning cycles.
Continuous refinement of mechanics and economics.
Expansion into new segments, partners, and markets.
ROI tracking and attribution modelling.
Voice‑of‑customer integration.
Quarterly strategy reviews.
Culture Integration
Retention metrics in performance evaluations.
Cross‑functional retention teams.
Governance for ongoing optimisation.
Storytelling around retention successes.
Retention embedded into brand positioning.